February 2, 2011 – Blackbaud Inc., a business intelligence solution and services provider for nonprofit organizations, plans to pay about $17.5 million for Public Interest Data Inc. (PIDI), an analytics and database management services company in its same marketplace.

Similar database management services provided by both firms will be combined, and Blackbaud will add PIDI’s merge purge and data analytics services to its own analytics offerings, Blackbaud said in a news release. Blackbaud stated it will continue to support current PIDI offerings and will extend that company’s analytics services to a combined customer base.

“We are confident that together, we can provide even better solutions to help nonprofits manage their complex fundraising and membership programs,” said Shawn Cox, PIDI’s director of data management services, in a news release.

Blackbaud is headquartered in South Carolina and provides solutions to organizations like the American Red Cross and The Salvation Army for fundraising, constituent relationship management, analytics and business intelligence.

In the announced acquisition, Blackbaud stated it would pay up to $2.5 million in contingent payments for Public Interest Data after two years based upon meeting certain benchmarks. Blackbaud financed the deal with cash on hand.

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