There’s an apparent disconnect between how CEOs see the current status and benefits of data initiatives and how lower-level managers see them, according to a new study by Economist Intelligence Unit that was sponsored by Teradata.

This and other disparities impede success of big data projects and imperil the competitive advantage companies hope to realize, the report notes.

“The survey is clear that organizations succeed when the data-driven vision and leadership are shared, and the benefits of data initiatives are consistently tracked, promoted, and most importantly, linked to corporate goals and business results,” Chris Twogood, vice president of products and services marketing at Teradata, said in a statement.

The survey of 362 worldwide business and technology professionals, conducted in the autumn of 2014, showed that data-driven companies are more likely to outperform their competitors when it comes to profitability. However, only one in four companies gives financial rewards to those employees who readily adopt the use of data.

Executives other than CEOs, and especially lower-level managers, see the current status and benefits of data initiatives far differently than the CEOs, the survey shows. While 47% of CEOs think all employees have access to the data they need, only 27% of all respondents agree that they do.

Similarly, 43% of CEOs think relevant data is captured and made available in real time, compared with 29% of all respondents. Nearly 40% of CEOs are more likely to think that employees extract relevant insights from data, compared with 24% of all respondents and only 19% of senior vice presidents, vice presidents and directors.

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access