Fully 92 percent of CIOs believe Chief Data Officers (CDOs) will be the new keepers of data strategy and data quality within large enterprises -- with CDOs grabbing corporate boardroom seats by 2020, according to an Experian survey of 254 CIOs.
Moreover, 61 percent of CIOs want to see a CDO hired within the next 12 months. The reason? CIOs are looking for CDOs to bridge the gaps between data, people and technology, the survey found. Nearly half of CIOs say the sheer volume of data is the largest barrier to success. At the same time, CIOs are looking for closer collaboration between their IT teams and marketing teams.
Over time, businesses will likely develop a core group of professionals -- including Chief Digital Officer, Chief Data Oficer and CIO -- who together address the challenges and opportunities presented by big data, the study suggested.
This new breed of data professionals will have wide-ranging impact on the way that brands interact with customers," said Boris Huard, managing director of Experian data quality, in a prepared statement.
"Regardless of what industry you are operating in, your marketers are only ever as good as the data that underpins their plans, ensuring data quality is one important element of getting your interactions with the consumer right," Huard added.
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