Fully 92 percent of CIOs believe Chief Data Officers (CDOs) will be the new keepers of data strategy and data quality within large enterprises -- with CDOs grabbing corporate boardroom seats by 2020, according to an Experian survey of 254 CIOs.

Moreover, 61 percent of CIOs want to see a CDO hired within the next 12 months. The reason? CIOs are looking for CDOs to bridge the gaps between data, people and technology, the survey found. Nearly half of CIOs say the sheer volume of data is the largest barrier to success. At the same time, CIOs are looking for closer collaboration between their IT teams and marketing teams.

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