Big Data Week just happened. In the U.S., at least, the past seven days have been the most data-producing days of the year. Let’s take an inventory.
Travel: The Thanksgiving weekend is the busiest travel week of the year. What does it mean for data?
More air passengers means more data collected by the TSA, more bags checked (and lost), more flight plans filed, more fuel consumption and aircraft parts monitored, and of course more plane tickets purchased.
More road passengers means more toll data collected, more fuel purchased, more car maintenance data measured, and (unfortunately) more roadside assistance and emergency calls.
More travellers also means more GPS data collected by smartphones, more geotargeted ads sent, and more roaming minutes tracked and billed by phone carriers. And for these who could not travel, more (tracked and billed) time spent on the phone with their loved ones.
Weather: With a winter storm hitting the country just before Thanksgiving, weather services have collected more data about weather patterns as they relate to travel, outdoor, skiing, golfing, barbequing, tailgating and, of course, what to wear at that football game.
Health care: Whether they’re quantified-self addicts or simply waist-line-watchers, many people tracked the calories in their turkey and the pumpkin pie. Entered in apps, these calories contributed their share of new data and so have the exercise routines and workout programs of these who didn’t wait long to hit the treadmill or the trail to burn them off.
Shopping: From the purchase of food for the Thanksgiving feast to Black Friday and Cyber Monday, marketers have had plenty of opportunities to collect massive amounts of data about their clients’ behavior, fine tune their profiles, measure how they reacted to special targeted ads, and slice and dice this data to prepare for the rest of the holiday shopping season.
Financial: With every purchase in-store or online, a fraud detection process kicks in. The biggest shopping days of the year have generated massive amounts of transactions and profiling data. New lines of credit and new charges to credit cards also contributed to the enrichment of credit scores and, unfortunately, to insolvency profiles as well.
This Big Data Week was not a marketing event that vendors sponsored or where analysts spoke, but for data-driven businesses, it sure was a busy one!
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access