(Bloomberg) -- Technology changes frequently, and so do its buzzwords. Some of the most effective terms a year ago, such as big data, no longer have the same cachet with job applicants, according to a study of more than 500,000 tech job postings by Seattle startup Textio. Stale jargon is being replaced by hotter trends, including artificial intelligence and real-time data.

In fact, data professionals take note: while the term "real-time data" is on the rise in job postings, "big data" has become the number one turn-off in tech job ads.

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