As data continues to proliferate exponentially, businesses of all kinds are finding it more and more worthwhile to analyze that data so they can better pinpoint market opportunities, deliver greater value to their customers and improve the efficiency of their operations.
But businesses need a lot of help gathering, integrating, analyzing and monetizing data on an increasingly massive scale. That’s why technology vendors offering big data solutions are raking in an estimated $30 billion worldwide. And that revenue is projected to grow 17 percent annually to reach $76 billion by 2020, said the authors of “The Big Data Market 20142020: Opportunities, Challenges, Strategies, Industry Verticals and Forecasts,” a new report from SNS Research.
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