In the legends of Greece, Dionysus holds a special place as the god of winemaking, ritual madness and ecstasy. According to the stories, Dionysus once granted King Midas a token of good favor. King Midas wished that whatever he touched should turn into gold. The boon was granted, and to King Midas’ great joy, everything he touched turned into the precious metal. But it was too much of a good thing, and soon fortune turned to misery as he turned his daughter into lifeless gold. Or so the legend says. Perhaps King Midas should have reflected first and asked for happiness instead.

In many ways, Dionysus is alive and well, as companies have been granted the “gold” of big data, to be created upon touch. IT departments are elated, as increasing amounts of data now magically turn up where there seemed to be little before. Manufacturing data? Sure. Customer habits? No problem. Monitoring everything that is still or moving, slow or fast, natural or industrial, man or machine?  Slap on an API, link to a service, stream it, store it, replicate, analyze it, visualize it, correlate it, reject it and ask for more.

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