Big data initiatives are delivering generally positive early results for those organizations that have launched projects, according to research from IT industry association CompTIA.

Nearly three quarters (72%) of the 402 business and IT professionals surveyed said the results of their companies’ big data initiatives have exceeded expectations, according to CompTIA’s Big Data Insights and Opportunities report. The survey was conducted online in September and October 2015.

While the early returns might be encouraging, the study also shows that much more work needs to be done to harness and make use of data.

“The amount of data crossing the wires and airwaves is mind-boggling,” Seth Robinson, senior director, technology analysis at CompTIA, said in a statement. “So while individual pieces of a holistic data solution may be improving, these individual pieces are not yet integrated in a way that drives ideal results.”

About three-quarters of the organizations said their business would be stronger if they could harness all of their data. In addition, 75% feel they should be more aware of data privacy, while 73% think they need better real-time analysis of data.

Other key findings of the survey: 63% of the organizations rely on data for day-to-day operations; 61% cited sensitivity around data privacy; 60% use data to better understand customers; 59% rely on data to measure business objectives; and 56% store data outside the company.

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