Big data has achieved mainstream adoption among large enterprises, according to a new study by management consulting firm NewVantage Partners.

The firm’s 4th annual big data executive survey, entitled “An Update on the Adoption of Big Data in the Fortune 1000,” shows that the percentage of companies reporting that they have a big data initiative in production rose sharply from 48% in 2014 to 63% in 2015. The percentage of organizations reporting an expected investment in big data of greater than $50 million is expected to grow nearly fivefold from 5% to 27%.

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