Like many pharmacy benefit management companies, OmedaRx has relied on population health analytics to help it ensure patients are taking the medications they need. But often, the information gleaned from the software is too general. Now, the company is implementing a new cloud-based system that uses big data, analytics and machine learning to create more precise, cost-effective care management plans aimed at producing better patient outcomes.

OmedaRx is the pharmacy benefit management company of Cambia Health Solutions, parent company of Regence Blue Cross Blue Shield, and manages the prescription plans to Regence health plan members in Oregon, Washington, Utah and Idaho.

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