A huge majority of organizations (94%) are confident about their ability to achieve value from Hadoop and 49% say they are already deriving tangible value, according to a new survey by AtScale, a provider of business intelligence software.

The survey of 2,200 global organizations, which AtScale conducted in partnership with Cloudera, MapR and Tableau, shows that 81% of respondents who have Hadoop say they have worked with it for more than six months and more than three quarters deploy between 10 and 500-plus nodes.

Among the other key findings, 76% of those who already use Hadoop plan to do more within the next three months; only 3% of surveyed organizations anticipate they will be doing less with Hadoop in the next 12 months; and almost half of those who haven’t deployed Hadoop say they will in the next 12 months.

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The report also shows that companies that deploy Hadoop to drive revenues are close to 30% more likely to achieve value than those who are looking to cut costs. The presence of an “executive mandate” boosts an organization’s chances of deriving value from Hadoop by 20%.

“There has been a lot of confusion around the actual state of the Hadoop market,” Dave Mariani, CEO and founder of AtScale, said in a statement. “With this survey, we aimed to cut through the hype, identify where leading organizations can win with Hadoop, and expose the best practices they employed to gain value faster from this new data platform.”

To drive all that Hadoop growth, it's a safe bet Cloudera, Hortonworks and MapR will work far more closely with Hadoop channel partners. Moreover, new Hadoop milestones for customers and partners are expected at Strata+Hadoop World (Sept. 29-Oct. 1, New York).

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