The ability to access and leverage data to drive business value may sound like a no-brainer for creating competitive advantage. But in today’s complex and siloed global enterprise, where big data is the order of the day, putting data into the hands of the business users who need it for critical decision-making has become a challenge.
The problem is that big data is so vast and hidden within independent business departments, functions and/or processes that organizing it for analysis is no easy task. Consequently, big data analytics can be biased and missing context, since they’re based on convenience samples or subsets defined by those disparate groups across the organization.
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