March 13, 2012 – More than just a spurt in spending, the growth of the big data market will lead to more decisions made on business value rather than technological capabilities, according to new benchmark research from IDC.

In “Worldwide Big Data Technology and Services 2012-2015 Forecast,” the Massachusetts research and advisory firm defines big data tech as a new wave of offerings and architecture to extract value from large data volumes spread across various sources. That big data market is anticipated to hit $16.9 billion in 2015, representing compound annual growth of 40 percent. That growth vastly outpaces the overall information management and communications market, according to IDC. However, segments related to big data will undergo differing levels of growth over the next four years – 27 percent for servers, 34 percent for software and 61 percent for storage.

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