January 12, 2012 – Over the next three years, less than one-third of business intelligence ventures will meet with their greatest strategic challenge, alignment with enterprise objectives, according to a new Gartner report on the three main issues facing BI.

As part of its predictions for 2012 and beyond, Gartner research VP Andreas Bitterer noted that he expects more than 70 percent of BI initiatives to consist of analytics metrics that lack synchronicity with overarching business by the end of 2014. At issue are BI development and deployments that focus on rear-looking reports and query applications that access “interesting metrics,” though not analytics that truly connect with business performance controls and strategies, Bitterer said in a news release with the report. In addition, rampant BI consumerization, particularly from mobile devices, and the increasing number of BI end users connected to a growing amount of data will put emphasis on analytics expectations that may conflict with business outlines for cohesion.

Bitterer said this short-sighted development of analytics for BI will leave many enterprises without “the right data … presented to the right people and processes at the right time.”

“The immediate future of the BI landscape is one of a disconnect between marketing hype about pressing challenges on the one hand and reality on the other,” said Bitterer.

Hype is also anticipated to circle the BI cloud market in the immediate future, with Gartner forecasting widespread creation and promotion of off-premise BI solutions that still only amount to about 3 percent of BI revenue by 2013. Vendor cloud BI offerings won’t match expectations from enterprises, which have been slow to find a segment of their BI initiatives to move to the cloud. Bitterer noted that companies have already made the move to the cloud for at least one facet of their BI functionality will be more prepared to deliver other aspects of business intelligence in that same way.

Also expected to plague BI initiatives over the next two years is the delivery of programs that feature consistent data definitions and measures across the enterprise, Gartner stated. By 2013, the analyst firm predicts BI objectives that stick to centralized models, rather than a hybrid, decentralized model that provides increased consistency, autonomy and project turnaround times.

To access the report, “Gartner Predicts 2012: Business Intelligence Still Subject to Nontechnical Challenges,” click here.