Business intelligence (BI) has long been a part of the corporate information systems landscape. Corporations learned long ago that with the proper BI infrastructure, they could increase profits, increase revenue and retain existing market share.

The profit motive is closely linked with the information that emanates from the BI infrastructure. With a properly architected infrastructure, the BI environment can handle difficult circumstances such as large amounts of data, ever-changing information requirements and a need to see data from many different perspectives. In addition, with a well-constructed BI environment, data can be presented in many different ways to the end user/analyst.

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