They say good things come in small packages, but they can also come from smaller organizations. I enjoy being able to interact with small local businesses that offer great quality products. I head out every few days to the local baker to buy my loaf of bread, and get a real kick out of seeing the place getting inundated with customers from near and far to get the best loaf in town. The look on someone’s face when he or she arrives early afternoon only to realize everything’s sold is bittersweet for the owner. The owner is sorry a customer will leave empty handed but satisfied with demand so high that the store never has anything left over.
The flurry of activity that goes on behind the counter earlier in the day is as exciting to watch as is eating the final product. Delivery trucks unloading flour and other ingredients, bakers preparing the dough and pastries, the phones ringing with orders for the day, and the delivery guy loading the truck for the daily run to delis and top-end restaurants around town. The owner openly admits there are days when he has no insight into anything that happens outside his small world. With technology limited to just email, feedback comes back to the store through direct customer engagement in person or over the phone and sometimes through the driver.
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