It is interesting and a little confounding that so many stories are written about BI for the masses and the democratization of information, yet never mention the consumer in the same breath as the information worker.

There is a certain irony in this. We've bemoaned the fact that organizations lag consumers in their goals of uncovering information; last year we cited an Accenture report that pointed out that executives found it easier to find information on competitors than on their own companies.

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