DM Review welcomes analysts from Quocirca as bimonthly online contributors. Quocirca is a leading primary research and analysis company with native language research capabilities across the whole of Europe, North America and the Asia Pacific region. "Knowledge is power" as the old saying goes, and many an organization has been built and prospered on that pretext. In the old days, information percolated through highly formalized structures to a group of people who made decisions based on the information provided to them. This was all fine when the decision process could take months without impacting the business - but times have changed, and only those organizations that respond rapidly to the knowledge contained within changing information can now be successful in the mid to long term.

The first issue that businesses are facing is the need to react faster to market changes - today the competitive windows of opportunity have shrunk alarmingly. Internet reach has led to the fact that organizations of all sizes now operate in a far more competitive global environment, so consequently decision cycles are shorter - that more people need to have greater access to underlying business information, presented in a meaningful manner.

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