Imagine a top-brand company dropping the price of its high-end product to one fourth its original price. What thoughts would come into your mind? Will it be reliable? Will it last long? Will it have all the required features? Will it meet all my needs? Because it’s cheap, will it be of inferior quality? The answer is a big no. A few years back, cheap meant bad. Any product that was sold cheap would be considered of low quality. For example, it was awkward to tell your colleagues that you are wearing a cheap shirt as it meant you couldn't pay for a better brand. Things are different now. For some it may seem cheap, but for others, it's just the right price. Could you resist buying a brand new car for just $2,500?


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