I am in the habit of not typing Web addresses into the address bar of my Web browser. Instead, I type the address, spelling errors and all, into the search box on my browser's extended menu bar. Ninety-nine percent of the time, the target site comes up in the top two or three links of the search results. This is quicker than finding a link in my long list of favorites. Search is my starting point for "all things Web."

The simplicity of finding things across the Internet in this fashion has not yet permeated business intelligence (BI) software. However, it is crucially important that it does. While BI vendors continue to come up with innovative analysis tools such as ad hoc query, online analytical processing (OLAP) and predictive analytics, it is the simplicity of search which BI users crave.

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