While being interviewed for another publication, I found myself reviewing data warehouse success examples with the other writer.  This writer was sharp but new to the information management realm. (As opposed to me, who has done this information stuff for a long time and whose writing skills are constantly in question.) We both concluded that regardless of technology, the most interesting common trait among these examples was that the data warehouse moved these businesses away from old processes and models. The companies did things differently.

This affirmation ties in nicely to this month’s column. Previous columns touched on the content aspect of extended business intelligence. We covered managing the information and using unstructured data. Other columns in the past few months have addressed structured information subjects. This column will review using the content vs. the content itself. Cross-functional collaboration and newly minted business processes are the norm to sustain and grow a contemporary BI environment. Really successful shops end up doing revised or new processes.

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