Given the daily mix of meetings, projects and crises in a BI practitioner's world, it is not always easy to step back and look at the bigger picture. However, it's critical to do so from time to time - a bit of questioning and rethinking can go a long way toward making sure a company continues to analyze itself and its world correctly.

One area that needs conscious rethinking from time to time is the quality of your company's metrics. Typically, bad metrics creep into spreadsheets and corporate dashboards in an insidious fashion. It isn't that anyone consciously proposes metrics that will mislead the company. Instead, sometimes comes up with a pet count or a ratio for the want of anything better; it gets used in a couple of spreadsheets; and then all of a sudden a well-meaning person inserts it into the corporate dashboard.

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