October 22, 2007 - Aberdeen, a Harte-Hanks company, revealed that best-in-class (BIC) companies, performing in the top 20 percent of all survey respondents, have instituted key performance indicator (KPI) strategies to improve company performance and align business activity with company strategy. Through a combination of company culture and business processes, 53 percent of BIC companies are institutionalizing KPIs.

BIC companies are almost twice as likely as laggard companies to have dashboard and auto-alert reporting capabilities in-place, according to research presented in a new report, "Smart Decisions: the Role of Key Performance Indicators." As a whole, BIC companies have selected technologies and services that center around providing rapid access to KPI information (dashboards, scorecards and auto-alert reporting) and assistance in understanding the KPI process via management consulting and training.

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