The image of a supply chain is linear, stretching from one point to another, link-by-link, in an orderly procession. If each part does its job, success is realized. But, we all know that business does not really work like that. Rather, activities are more random, concurrent and fluid. The case studies at an upcoming Celent innovation event will explore how companies are making the transition from the step-by-step chain to the dynamic network that we increasingly experience.

Ahead of the event, we have some fantastic examples of companies that are extending social technology in order to bend their supply chains into supply networks. Here’s a thumbnail sketch of a few:

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