People and companies always want to know how they are doing. That's why they keep score, whether it is for golf or for business performance. The scores show how people and companies are doing over time, against goals or in comparison to others. Scores provide feedback and incentive to improve performance.

In business, benchmarks are especially useful. They are helpful in answering the question: How are we doing, especially in comparison to other companies? This is true in the business intelligence (BI) and data warehousing world. People want to know how successful their BI and data warehousing initiatives are in comparison to other companies.

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