Ninety-seven percent of marketing and technology executives surveyed say it will be important for successful organizations to transition into socially enabled enterprises, according to a new survey by Oracle in partnership with online community Social Media Today and research and consulting firm Leader Networks.
The survey of more than 900 executives worldwide shows that transitioning to a socially enabled enterprise is a key priority for business executives, with 72 percent saying that leveraging social media will be very important for their organizations to be successful in the future.
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