Ninety-seven percent of marketing and technology executives surveyed say it will be important for successful organizations to transition into socially enabled enterprises, according to a new survey by Oracle in partnership with online community Social Media Today and research and consulting firm Leader Networks.
The survey of more than 900 executives worldwide shows that transitioning to a socially enabled enterprise is a key priority for business executives, with 72 percent saying that leveraging social media will be very important for their organizations to be successful in the future.
But the report, “The Socially Enabled Enterprise,” also notes that companies have work to do in this area. Some 43 percent of the executives think it will take their organizations more than a year to truly leverage social throughout their businesses.
Organizations with 50,000 or more employees are much further along in becoming social businesses, according to the report, with 46 percent of those organizations saying they are already socially enabled. That compares with nearly one-third of companies with less than 5,000 employees who say they are already socially enabled.
Social media plays a critical role in customer care, the report says, with 60 percent of respondents planning to integrate social business metrics into customer care initiatives in the next 12 months.
“By weaving social capabilities into the fabric of their daily operations, organizations can achieve significant improvements in areas ranging from marketing and sales to customer service and employee collaboration,” Meg Bear, group vice president of Oracle Social Cloud Platform, said in a statement. “As this study shows, business executives now understand that creating a socially-enabled enterprise can create better customer experiences, enable more responsive internal networks and drive organizational efficiencies.”
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