When you hit the "enter" key to complete an online hotel room reservation, your reservation form is then faxed to the hotel, and the data is manually reentered into the hotel reservation system.

With roughly 20 percent of all hotel room reservations made over the Internet, that's a massive amount of faxing and data rekeying. As cumbersome as this is, bigger hotel worries include room inventory allotments by channel, continuous inventory updating and room pricing that can change several times daily.

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