Business activity monitoring (BAM), while hardly new, promises to be one of the key areas of IT focus for enterprises in 2004. More and more, companies are looking to use technology to detect and correct problems and make real- time changes to processes in response to ever-changing business conditions.
What is business activity monitoring? BAM is a business solution designed to monitor, capture and analyze critical business performance indicators from multiple event sources in real time. One of the greatest challenges for businesses today is being able to generate a visual representation of selected business activities in real time and in a format that is actionable for executives, managers and staff. BAM is intended to give enterprises "instant insight" into their business processes and systems through a series of dashboards and alerts. By enabling businesspeople to view, analyze and then act on that visually represented data, organizations can make rapid, informed, and articulate decisions. This in turn can help lower overall costs, reduce risk and potentially identify new revenue opportunities.
BEA Systems continues to work to change the integration game by driving innovation and adoption of BAM technology. In fact, BEA customers have been using BEA WebLogic Integration, BEA WebLogic Portal and BEA Liquid Data for WebLogic software to do business activity monitoring for years, even before the term "BAM" existed.
Today, financial services companies can leverage BEA's BAM technology for straight-through processing (STP) and risk management; telecommunications companies can deploy BAM technology to improve customer service; and companies across a wide range of industries can work with BAM to create dashboards for executives and operational managers. BEA, with its integrated platform technology and open architecture, can meet customers' needs across all levels of BAM today and as their businesses evolve.
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