Data warehousing teams are consistently overly focused on data and technology. Teams tend to be data driven, not process driven. This is especially damaging in two areas: user interviews and system deployment.
Data warehouse teams consistently drive the user interview process with data. Questions such as, "Can you show me all your existing reports?" and "What data would you like to see?" are the kiss of death. They instantly box you in, limit the potential range of possibilities you can deliver and ensure that the best you will ever be able to do is to automate the past. Simply delivering a new user interface on the old data will not give you a politically sustainable data warehouse system.
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