As a worldwide leader in the manufacturing and marketing of network equipment, Bay Networks, Inc., sells frame and ATM switches, routers, shared media, remote and Internet access solutions, IP services and networking management applications. Their customers draw from corporate enterprises, service providers and the telecommunications industry. The company's 250,000-record customer data warehouse consists of customer names in two portals: a SAP application and a networked EDI system that feeds point-of-sale information into the Oracle database via resellers.

Until very recently, these 250,000 customer records--costly to procure and intrinsically valuable to nearly every department within Bay Networks--were inaccurate and, therefore, not very usable. When various departments, such as finance, sales and marketing, attempted to extrapolate data to generate reports, they had to manually look up the data, which was costly and inefficient.

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