(Bloomberg) -- Banks are positioned to pioneer the use of artificial intelligence to help them retain clients in an era of technological disruption, IBM Chief Executive Officer Ginni Rometty said at a conference in Geneva.

“Financial services, I believe, can and will lead the world into this era,” Rometty said at the Sibos conference on Wednesday, sharing a panel with Sergio Ermotti, CEO of UBS Group AG. “The ultimate competitive advantage is being cognitive.”

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