This month's column was written by Jonathan Smith, business development manager at eTransX.
Perhaps you're familiar with FUD- not the "wabbit"-huntin' Elmer Fudd - but fear, uncertainty and doubt, the classic marketing strategy created and employed by top-tier vendors in effort to convince decision-makers that less costly solutions must be inferior. Surely there's a manual somewhere in big business that explains this practice in depth, but for the purposes of this column, consider the following:
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access