As I reflect on future of business intelligence, I cannot help but think of what we have accomplished so far. Over the past two decades, there have been incredible changes in the business climate and amazing advancements in technology. As an industry, we have accumulated extensive experience, much of which is available through a variety of publications. Notable advancements include:

Are we more successful? Are there fewer failed projects? Are all projects now wildly successful? Unfortunately, the answer is no. What are we doing wrong? What does the future hold? During the 18 years that I have been working in this field, I have observed many people seeking a "silver bullet" - the technology that provides the answer. Regardless of how sophisticated technology becomes, it will not be able to automatically solve the two major challenges we face: providing clean, integrated, usable data; and having the business community use the environment.

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