November 30, 2012 - Amazon Web Services (AWS) has previewed a new enterprise data warehouse service called Amazon Redshift, which the company says will scale to a petabyte-scale on demand. The company separately launched new hardware configurations for in-memory analytic processing.

Amazon says pricing for Redshift begins at $1,000 per terabyte per year, far less than the cost of buying a comparable solution. It is compatible with common SQL query tools and an instance can be launched remotely by a customer from Amazon’s Management Console. Amazon says the service lets users avoid high capital and fixed costs for building and operating a data warehouse via its turnkey service.  All components are monitored and backed up redundantly by Amazon, the company says.

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