Amazon.com’s Amazon Web Services unit has launched new managed services for Windows developers with the introduction of Amazon Relational Database Services (Amazon RDS) for Microsoft SQL Server and ASP.NET support for AWS Elastic Beanstalk.

Amazon Web Services (AWS) says businesses can now take advantage of the managed database and application services to deploy, manage and scale SQL Server databases and ASP.NET applications using familiar Microsoft tools.

Amazon Relational Database Services (Amazon RDS) currently supports SQL Server 2008 R2 and AWS plans to add support for SQL Server 2012 later this year.

Deploying and managing databases is one of the most complex, time-consuming, and expensive activities in IT, AWS says. Amazon RDS is designed to remove this complexity and make it easy to set up, operate and scale a relational database by managing database administration tasks such as software installation and patching, monitoring and back-ups for disaster recovery.

AWS has been providing Amazon RDS for MySQL and Oracle databases. With this latest launch, Amazon RDS brings the same benefits to SQL Server users. Amazon RDS supports Express, Web, Standard and Enterprise Editions of SQL Server.

“Amazon RDS now supports three of the most popular relational database engines, giving businesses the flexibility to launch a managed Microsoft SQL Server, Oracle or MySQL database based on the needs of their application,” Charlie Bell, vice president of AWS, said in a statement.

And Windows and ASP.Net developers now have new options for taking advantage of AWS to quickly deploy and easily manage databases and applications in the cloud, he added.