Amazon Web Services announced Amazon Simple Notification Service (Amazon SNS) with Mobile Push, a managed, cross-platform push notification service in the cloud.

With a single API, application developers can send notifications to Apple iOS, Google Android and Kindle Fire devices, AWS says. All AWS customers can begin using Mobile Push for Amazon SNS at no charge and send up to 1 million notifications each month for free. After that, customers pay $.50 for every million messages published, and $.50 for every million messages delivered ($1.00 total per million push notifications).

Supporting push notifications at large scale has been complicated for mobile app developers, AWS says, because each popular mobile platform maintains a different free relay service that delivers notifications through connections to devices running the platforms they own. To support millions of users on multiple mobile platforms, developers must integrate with each of these platform-specific relay services, which introduces operational complexity and cost, the company says.

“Many customers tell us they build and maintain their own mobile push services, even though they find this approach expensive, complex and error-prone,” Raju Gulabani, vice president of Database Services at AWS, said in a statement. “Amazon SNS with Mobile Push takes these concerns off the table with one simple cross-platform API, a flat low price and a free tier that means many customers won’t pay anything until their applications achieve scale.”

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