Editor’s Note: Mark Price is one of DMReview.com’s regular online columnists, and we were proud to publish his December column in the December 8, 2000 issue of DM Direct.

I was lecturing to an MBA class several weeks ago, when a new implication of customer-centric marketing arose. Yes, this column is dedicated to the unexpected issues that develop in technology- driven customer marketing. In my experience, I thought I had seen it all, but the capable MBA students proved me wrong.

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