Editor’s Note: Mark Price is one of DMReview.com’s regular online columnists, and we were proud to publish his December column in the December 8, 2000 issue of DM Direct.
I was lecturing to an MBA class several weeks ago, when a new implication of customer-centric marketing arose. Yes, this column is dedicated to the unexpected issues that develop in technology- driven customer marketing. In my experience, I thought I had seen it all, but the capable MBA students proved me wrong.
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access