SPSS Inc., a worldwide provider of predictive analytics software, announced that Avis Europe Plc has deployed SPSS predictive analytics software to improve insight into its customer activity.
The car rental group, which operates in 3,000 locations across 108 countries worldwide, is using SPSS' data mining software as part of the development of its customer relationship activity.
SPSS' software allows a wide range of statistical analysis across customer records and transactional data. Avis Europe will use the results to develop customer profiles and segment its data more accurately. In turn, this information will be used to improve the effectiveness of Avis' sales and marketing campaigns across Europe.
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