REVIEWER: Hossein Hosseini, database marketing manager for Avery Dennison.

BACKGROUND: Avery Dennison is the world leader in pressure-sensitive technology, self-adhesive base materials, self-adhesive consumer and office products, and specialized label systems. We operate in 89 countries, with more than 200 manufacturing facilities and sales offices worldwide and more than 20,000 employees. We use consumer data to increase our consumer knowledge, build product usage, drive brand loyalty, increase customer value at an acceptable ROI and build knowledge of Avery consumers.

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