January 9, 2012 – Sales force automation has found more traction recently, though more enterprises will likely turn to analytics and as-a-service to improve sales data and efficiency in the coming year, according to Ventana Research.

That’s according to a new research report from the consultancy, entitled, “Sales on the Cutting Edge: Improving the Business of Sales to Maximize Revenue.” The newly-released survey was conducted online in the fall of 2011 and consisted of responses from 233 executives and IT managers at enterprises of various sizes and industries.

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