January 9, 2012 – Sales force automation has found more traction recently, though more enterprises will likely turn to analytics and as-a-service to improve sales data and efficiency in the coming year, according to Ventana Research.
That’s according to a new research report from the consultancy, entitled, “Sales on the Cutting Edge: Improving the Business of Sales to Maximize Revenue.” The newly-released survey was conducted online in the fall of 2011 and consisted of responses from 233 executives and IT managers at enterprises of various sizes and industries.
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access