April 29, 2010 – Attensity announced the acquisition of social media monitoring and market intelligence provider Biz 360. Attensity, which specialized in semantic analytics, is entering the social customer relationship management space with a new platform called Attensity360. Michelle de Haaff, Attensity’s CMO, says the new platform addresses pain points of traction and relevance when gathering market intelligence.
The enhanced platform boasts the ability to go beyond tracking, enabling users to participate, respond and engage in the customer conversations happening on Facebook, Twitter, Web forms and other social media communities, says de Haff.
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