Ascential Software Corporation, an enterprise data integration leader, announced that it has entered into a sales and marketing partnership with DWL, a market leader in customer data integration (CDI) hub technology. Under terms of the agreement, DWL will recommend Ascential Software's end-to-end solution to customers requiring advanced data integration capabilities. Ascential Software and DWL will help customers achieve real-time, accurate and unified customer information, which can serve as a basis for superior service and improved profitability of customer interactions.
DWL and Ascential Software mutually formed this partnership due to the leadership positions of both companies and the complementary nature of their products. Ascential Software's advanced data profiling, data quality, data transformation, parallel execution, meta data management and SOA capabilities, coupled with the massively scalable DWL Customer hub which provides more than 400 prebuilt services for managing customer data, is an extremely strong combination for solving complex customer data issues.
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