PLATFORMS: ModelQuest Expert is run on PentiumPro 166 MHz with 32MB of RAM under NT 4.0.
BACKGROUND: ASC Database Marketing provides data warehousing services to support their clients' prospect marketing databases. The data warehouse is the basis for the selection of names and addresses for direct marketing activities. To achieve cost-efficient marketing activities, ASC develops and implements predictive models designed to optimize the efficiency aspects of these marketing activities, such as response or profitability per response.
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