August 30, 2011 – The conversation on master data management is shifting from vendor names to implementation topics, pointing to a quick rise in maturity in just the last three years, according to a new Forrester analysis.

The report, “Master Data Management: Customer Maturity Takes a Great Leap Forward,” categorized the basis and depth of about 175 inquiries from enterprises and information managers to the analyst firm on MDM plans January 2010 to June 2011.

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