Y2G Associates, a provider of tools, technology and services that improve the performance of software companies worldwide, announced the availability of its newest Analyst Relations report, "Driving Value From Your Analyst Relations Dollars." The report covers skills assessment and compensation models, identifies specific tasks associated in managing analyst relations and defines a unique new approach to measure success.
"For many software companies, analyst relations is an exercise in frustration, sometimes futility. Far too many software companies today question whether they are reaping full value from their analyst relations investment," according to Michael Bittner, managing director, Y2G Associates, "This is quite astounding given the amount of money spent by software companies on analyst firms, which has been estimated in the range of $40,000 a year for companies making under $50 million revenue annually, up to over a million dollars spend a year for companies making over $1 billion revenue annually."
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