Y2G Associates, a provider of tools, technology and services that improve the performance of software companies worldwide, announced the availability of its newest Analyst Relations report, "Driving Value From Your Analyst Relations Dollars." The report covers skills assessment and compensation models, identifies specific tasks associated in managing analyst relations and defines a unique new approach to measure success.
"For many software companies, analyst relations is an exercise in frustration, sometimes futility. Far too many software companies today question whether they are reaping full value from their analyst relations investment," according to Michael Bittner, managing director, Y2G Associates, "This is quite astounding given the amount of money spent by software companies on analyst firms, which has been estimated in the range of $40,000 a year for companies making under $50 million revenue annually, up to over a million dollars spend a year for companies making over $1 billion revenue annually."
Most executives have an enlightening perspective on their corporate strategy and can establish initial rapport with industry analysts. However, they do not have the bandwidth to service ongoing requirements for inbound and outbound product information, case studies, sales successes, competitive information, marketing events and conferences. Without a dedicated resource for developing relationships with industry analysts, vendors often are not able to exploit a key marketing and communications channel for their message and value proposition.
The report helps organizations take a proactive new approach that is founded on building and nurturing a two-way relationship, coupled with a mindset that is based on realistic expectations. The concept and practice of how to push/pull distribution of pertinent information and events that fills a significant gap in the traditional analyst relationship is outlined. Managing Analyst Relations is compared to an ongoing project, where defined tasks and deliverables are staged towards specific goals. To obtain a copy of the report, visit www.y2gassociates.com or call (770) 481-7900.
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