Business intelligence (BI) is all about leveraging key information to communicate ideas and make sound, timely business decisions. However, many business intelligence solutions only deliver static reports and summary graphical dashboards. These summaries often do not provide the depth, flexibility and interactivity required to make accurate business decisions.

The situation is compounded by the advent of large-scale data warehouses and the explosion of e-commerce. Businesses are now able to amass unprecedented amounts of data about their customers and operations. While this new environment is data- and information-rich, it is knowledge- and results-poor. Attempting to make sense of huge data sets can be a labor-intensive, difficult and often fruitless exercise.

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