Q: Are there any good resources that you could recommend to assist in writing a business case for a customer data integration project or data warehousing project?
The book Data Strategy, has a chapter on "Business Value of Data and ROI" and the Appendix has templates on the ROI calculation process along with cost templates and intangible benefits templates. In the name of full disclosure, I, along with Larissa Moss and Majid Abai are the authors of this book.
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