While the internet may allow for shopping 24 hours a day, seven days a week, the reality is that online consumers do most of their browsing and buying during business hours on weekdays. According to data from the LIVEmark Index released today by Coremetrics, the leading provider of hosted Web analytics and precision marketing solutions, leading retail sites received 40 percent more visits and 50 percent more purchasing visits on weekdays than they did on weekend days during the month of September. A majority of these weekday visits and purchases occur during daytime hours.
"E-commerce companies seeking to cost effectively reach consumers must pay special attention to the timing of their campaigns. For example, as the LIVEmark Index for September shows, daytime hours are a critical time to reach customers since they are more likely to make purchases - despite the fact that weekdays tend to be a challenging time for marketers to launch targeted campaigns and offer promotions," said Joe Davis, president and CEO of Coremetrics. "Coremetrics delivers intuitive visualization of online behavior data by the hour for marketers, enabling them to pinpoint when shoppers are most likely to visit, convert, and adjust their promotional strategies appropriately."
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