Q: Master data management (MDM) is evolving only in marketing, supply chain and retail perspective. None of the solutions talk about client counterparty and securities master in reference to MDM. Isn't the market matured enough to spill out these products as well or are these too complex and is there inadequate expertise in the market?

The reason it seems that evolution of MDM and data integration (DI) are focused around the above initiatives are because most organizations have the same problem in marketing and supply chain areas. Due to this fact, tool vendors and consultants focus on areas that peak the interest of a larger group and you see a lot of write ups on these areas in MDM and customer data integration (CDI). The reality, however, is that many organizations are performing MDM and DI in other areas as well. We do not just hear about them because they do not interest a larger audience. In my opinion, all subject areas need to be subject of MDM and DI, it is just the priority and preference of the organization.

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