Are chief data officers (CDOs) a short-term fix -- meant to fill a painful business gap between CIOs and chief marketing officers? That's the thesis from Forrester Research VP Carlton Doty -- who shared a range of IT leadership opinions during the Adobe Summit this week in Salt Lake City.
Doty's perspectives surfaced in a blog from Alex Hayes, editor of Mumbrella. Doty urged CMOs and CIOs to work more closely together -- focusing entirely on customer wants and needs.
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